Category: Uncategorized

The wider world of interpreting…. When most people think of interpreting, they tend to think of rows of people wearing headphones, sat in booths, translating high level discussions for the United Nations. That’s an accurate image but there are other, sometimes surprising, areas where interpreting plays a key role for brands in accelerating global business….

‘We needed a digital marketing and localization partner to boost the digital visibility of Norican brands and products at a global level, specifically English and German-speaking industrial markets. We collaborated with Welocalize as a trusted partner to develop and drive multilingual SEO and digital marketing campaigns.’ Petrina Cartner-Flynn, Head of Digital Marketing, Norican Group Home…

Welocalize has earned recognition as a Partner-level supplier for 2019 and was inducted into the Supplier Hall of Fame in the John Deere Achieving Excellence Program in April 2020. Hall of Fame status is given after a supplier attains a Partner-level rating for five consecutive years.  The Partner-level status is Deere & Company’s highest supplier…

For global brands, being found online by the right customers, at the right time, in the right language is an all-important part of the overall digital customer journey. When most people are thinking about buying something, wherever they are in the world, they reach for their device and type a simple phrase into a search…

Google’s recent BERT update is the most significant leap for search in five years. Might the days of searching “Host party at Hilton Paris” on Google and receiving tabloid results about Paris Hilton’s most iconic party looks be gone? That may be a niche example, but it’s one that illustrates the potential power of BERT, nonetheless….

Localization professionals have historically measured the performance of multilingual content based on a number of different factors including turnaround time, linguistic quality, cost, and accuracy. Globalization and increased volumes of digital marketing content have resulted in two outcomes. More data to assess the performance of global content, and marketing and localization teams merging activities closer together to develop stronger branded customer experiences. Working with experts within Welocalize Digital Marketing, we saw an opportunity to look at, the often uncapitalized, relationship between marketing and localization data to prove ROI.   Welocalize webinar, Fresh Perspectives…

The onset of COVID-19 across the globe has led to an unprecedented volume of urgent requests for translation of information around the current crisis, everything from handwashing to the finer details of social distancing. Translators without Borders works with organizations around the world to provide a translation platform and community of volunteers that make sure information reaches people who…

CASE STUDY: Same Day Turnaround of Urgent Customer Communications “The Welocalize team did a spectacular job supporting us with our COVID-19 email campaign to our global customers. We needed to move quickly, and the team managed eight email packages for eight countries, turning it around in 24 hours. The collaboration between Videojet and Welocalize is…

It’s a challenging time for everyone. COVID-19 has caused unease around the world and with people on lockdown and travel restricted, now is the time for thinking creatively on how we communicate, keep businesses operating, and support those who need it most. ‘You cannot control what happens to you but you can control your attitude…

We’d like to update you on how Welocalize and our operating companies are responding and working through preparedness plans as the COVID-19 outbreak evolves. Our operating companies include Park IP & Legal, Welocalize Life Sciences, Adapt Worldwide, and SearchStar. Business Continuity Planning (BCP) Welocalize’s COVID-19 Task Force (Task Force) is led by Jeff Ash, Chief Financial Officer. The Task Force…