Keyword research has been an integral part of SEO practices since the very beginning of the internet. With Google’s algorithm constantly developing and businesses getting smarter on how to beat one another to the top spot, what can global brands do to ensure business is found by the right users across global markets? Live Stats reports that in 2019 an average of…
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Data volumes continue to grow at exponential rates, and big data is an issue across almost every function. How much data is generated in a day – and what could this look like as we enter an even more data-driven future? Everyday, more than 500 million tweets are posted and the Radicati Group estimates 295…
Global organizations often rely on geographically dispersed teams. Quite often, team members don’t meet face-to-face. Travel costs and environmental considerations mean excessive overseas travel just doesn’t make good business sense. However, international mobility is good for teamwork and a driver for personal and career growth, especially in an industry that is underpinned by driving global growth for international…
At a height of 100m up the amazing A’DAM Tower in central Amsterdam, the altitude wasn’t a problem at Global Transformation Summit (GTS) but keeping up with the many shared experiences and fast exchange of ideas was! GTS Amsterdam brought together global brands, connecting international business leaders and senior marketing and localization professionals. What was the common ground? Content, data, and reaching global audiences. Many…
At LocWorld41 in Silicon Valley, we had the pleasure of hearing from three leading analytics experts about different approaches to developing key performance indicators for digital content: Camila dos Ferraz, Analytics & Measurement Lead, Google Andy Jacobson, UX Production & Research Senior Manager, Amazon Business Ryan Webb, Analytics & Conversion Director, SearchStar, a Welocalize company…
The global digital content creation market was valued at approximately $10.69 billion in 2017 and is anticipated to grow more than 16.82% over 2018-25. Increasingly, digital content is something that most global businesses – specifically, marketing and localization departments – deal with daily. A major factor in this growth has been the swelling of marketing budgets of enterprise organizations. But with…
You’re part of a successful organization. Your strategy includes an objective to expand into other markets and, with that in mind, you’re localizing digital content because you know it’s best practice for efficiency, consistency and scalability. But how do you take that knowledge one-step further and report on the performance of that content to demonstrate that it’s…
Women in Localization (WIL) events are legendary. They sell out in days and bring together like-minded professionals, enabling fantastic networking, knowledge-sharing, and mentoring opportunities. It’s been a busy time for the WIL European Chapters and if you couldn’t make any of the recent events, here’s some insight to what’s been happening in the community. At…
The effect of digital transformation has crept into every area of the consumer experience. Successfully executed, it can give much-needed competitive advantage to meet the high expectations of online consumers all over the world. From AI to GDPR, global brands are scrambling to keep up with the opportunities and implications that arise from a world fueled by more digital, more data, and more risks. What does…
Insights from the Technology Round Table, European edition The Translation Technology Round Table, the signature event hosted by the Localization Institute, has always been an excellent opportunity for industry experts to openly discuss the latest developments in the translation technology field and freely debate issues confronting the industry. At Welocalize, we were proud to actively participate in shaping of the program of the first ever European event that took place in Heidelberg in September as members of the Advisory Board represented by Olga Beregovaya (session on Machine Translation) and Sabina Jasinska (session on Technology Marketing)….
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