Category: Uncategorized

Data is the currency of business, not the software applications that interact with data. Moreover, as author Daniel Keys Moran notes, “You can have data without information, but you cannot have information without data”. How does our industry access this data for critical information across the complex technology ecosystem that powers content generation and translation?…

For organizations striving for global growth by targeting international audiences, customer experience (CX) is a critical driver of success. According to CSA Research, “..brands need to apply a culturally relevant, customer-centric focus to all business decisions to meet consumer’s diverse expectations and gain competitive advantage within the global marketplace.” “Today’s consumers do not buy just…

Behind every global brand is a talented army of linguists, testers, transcreators, SEO and social media specialists. All working towards the same goal – to make customers want to engage and act on branded content. It’s a big task – the internet is a popular and noisy marketplace. In 2010, there were 1.97 billion people…

Every 60 seconds, there are 350 million tweets added to Twitter and 500 hours of video content uploaded to YouTube. If that wasn’t enough, there are countless Facebook and Instagram posts, comments, and shares taking place all over the world. The internet and social media have enabled mass communication and the ability for everyone to express their opinion publicly on infinite topics and issues. The…

The power of data is limitless – it’s a huge area of untapped value (often enabled by AI). What’s important is for global brands to tap into that value – taking inspiration from the large tech giants – by tackling their unstructured data sets and turning them into information and assets. Experts estimate that 80-90%…

How do we measure and understand ROI and the impact of localized, digital content? This is an increasingly important question that many localization and content professionals need to be able to answer and show evidence to stakeholders and C-suite executives. At LocWorldWide42, the first event virtual LocWorld, Conversion and Analytics Director at Welocalize, Ryan Webb…

The global COVID-19 pandemic has led to rapid changes in the way we do business, with many global workforces now working remotely. The shift to remote working has impacted different people in different ways. For those who are at the early stages of their careers, specifically interns, how has remote working affected their work, career,…

As content volumes continue to rise, global consumers demand local, relatable content and user experiences. Many companies look to language technology solutions as part of their localization program to process more multilingual content. Post-edited machine translation (PEMT) is a process that involves the reviewing, editing, and correcting of machine translation (MT) output to deliver quality…

Cisco’s Globalization and Translation Services organization (GTS) provides localization services to over 2,000+ internal Cisco stakeholders, helping them to reach international audiences. Alfonso Carrillo heads up GTS and has partnered with Welocalize for many years, establishing a centralized, scalable, and vendor-agnostic localization model, fully digitized and primed to meet growing demand. GTS manages around 185…

Connecting people and teams around the world in a virtual way is the new norm. Video conferencing is now mainstream and an essential business and communications tool for everyone. LoopUp is the leading remote meeting solution for enterprises, with more than 7,000 businesses using LoopUp worldwide and the product is available in seven languages across…