Based in Andalucia in Spain, Edouard Vallée is a trilingual freelance transcreator, working with many well-known global brands to develop multilingual campaigns. In this blog, he shares some of his insights into the skills and challenges of developing good linguistic copywriting. Most of my transcreation projects go from English to French and although I am…
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Virtual health and wellbeing have surged in popularity with the US health market projected to grow more than 23% annually from 2020-2025 (Deloitte). People all over the world are transforming their fitness and lifestyle regimes, adapting to a digital and app-based approach with everything from healthy eating, working out, and socializing. One of the leaders…
India is a complex market of untapped potential. It is rich in diversity and India’s 1.3 billion population could deliver huge rewards to ambitious brands that invest in India Language Localization. India is in the midst of a digital boom, driven by widespread and increasingly affordable data and access to smartphones. Over 500 million Indians…
Welocalize’s digital marketing agency Adapt Worldwide and digital media buying agency SearchStar recently announced they will operate as one Welocalize brand under the new-look specialist agency, Adapt. In this Welocalize interview, Jon Greenhalgh (‘Green-Hal-Ch’), Managing Director at Adapt, shares his wisdom on why bringing together Welocalize’s digital marketing expertise under one agency brings so much…
2020 will be a year to remember. The emergence of COVID-19 caused rapid and unforeseen changes across all aspects of life. It’s caused huge, and ongoing, disruption to international economies and businesses. Lockdowns, quarantines, and social distancing all impact how we live our lives. However, despite devastation and uncertainty, the pandemic has been a catalyst…
McAfee & Welocalize Case Study The largest independent pure-play cybersecurity company, McAfee, has customers in over 182 countries and supports 78% of Fortune 500 firms. The company is the second largest provider of cybersecurity solutions globally, protecting users all over the world. McAfee has worked with Welocalize for over five years, developing a Neural Machine…
Advances in neural machine translation (NMT) and artificial intelligence (AI) in language solutions are enabling more translations previously not possible due to cost, quality or time delays. According to a recent Gartner report, Market Guide for AI-Enabled Translation Services – “Many enterprises are not aware of the emerging AI-translation services and their capabilities and as…
Our incredible Welocalize colleagues support many global and local charities. We are continually in awe and inspired by their generosity, enthusiasm, and willingness to donate their time year-round. This year has been challenging for everyone and for many, this holiday season may be a little different. Now, more than ever, spreading some cheer and giving back is vitally important. Read how…
With a virtual world, reaching international audiences has never been more attainable – people spend on average nearly seven hours a day online. Access may be easier but creating a globally consistent yet locally relevant and amazing Customer Experience (CX) to get people engaged is not always easy. Brands have to map the customer journey,…
The internet is the world’s busiest and noisiest marketplace. It has become busier in 2020 due to the COVID-19 pandemic, with lockdowns and social distancing creating an increasingly virtual world. Globally, COVID-19 has pushed up internet use by 70% and streaming services by 12%. Getting products and services to the right target online audience in a virtual…
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