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The General Data Protection Regulation (GDPR) comes into effect on May 25, 2018. Welocalize currently complies with applicable data protection regulations broadly outlined in the GDPR. Welocalize’s internal cross-functional team of experts from information technology (IT) and information security (Infosec) have reviewed our data management practices with the business operations teams to ensure readiness and…

China-based companies are intensively pursuing the goal of establishing their brands in other countries. In 2017, China spent over $200B to acquire companies abroad. Chinese internet giants Tencent and Alibaba have aggressively diversified their business portfolios with multi-billion dollar investments in overseas acquisitions. An outcome of this globalization is the marked increase in demand forecast…

With a population of 1.42 billion, China is the world’s largest e-commerce market and a popular choice for companies and brands looking for global expansion. According to the China Internet Network Information Center (CNNC), 772 million (53.2%) of China’s population is online – that’s nearly the size of Europe’s entire population! To succeed in China,…

Three Standout Discussions from the Women in Localization UK Event The recent ‘Beast from the East’ was no match for the Women in Localization (WIL) UK Chapter. Battling the snow blizzards that hit London, professionals in digital marketing and localization came together to participate in an evening of warmth, learning and networking. The participants were…

Including multilingual search engine optimization (SEO) as part of your digital content marketing and localization strategy can make the difference between global success and failure. Get it right and revenue streams will rapidly open up in new markets. Get it wrong and you’ll lose visibility in wider, global markets and risk wasting precious marketing budget….

As we look ahead to 2018, one of the challenges to businesses is the enforcement of the European General Data Protection Regulation (GDPR) which was adopted in April 2016 and comes into full effect on May 25, 2018. GDPR will overhaul how businesses process and handle personal data on behalf of EU citizens, regardless of…

Leading from the front is a concept I learned in leadership training while I was in the U.S. Army. It has stuck with me ever since. Whilst I was in the U.S. military, I witnessed the most effective leaders demonstrating this concept. Courage, duty, honor – these weren’t just words – they were values demonstrated…

Your 2018 Localization and Translation Roadmap – Part One In this new blog series, Californian-based Welocalize Business Development Director, Matthew Flannery, shares insights into some of the trends that buyers of localization products and services must focus on and build into their 2018 plans and roadmap. This week’s topic is Building a Business Case for…

For many Western business across a multitude of industries, the sheer scale of digital opportunities presented in China are impossible to ignore. With well over 730 million internet users and an increasingly savvy digital populace, China offers an incomparable palette of online business potential. Despite the vast opportunity, there are some stumbling blocks when looking…

Global organizations are seeing billions of users searching and accessing branded content and information online. More than 3 billion people are now using the internet – nearly half the world’s population. Many users are moving through the full e-commerce cycle to purchase online. This makes the provision of online targeted marketing material crucially important for…